Thanks to the Italian sector and the Department of Romance Languages and Literatures at the University of Oregon, I organize an annual lecture series on Italian Fascism and Neofascism.
The most powerful forms of propaganda surround voters with alternate realities.
The Italian word “propaganda” originally referred to advertisements for consumer products, not political misinformation. But with the rise of the Fascism, propaganda assumed its modern definition: the marketing of politics.
Throughout Benito Mussolini’s dictatorship (1922-1945), advertising shaped autocracy, and vice-versa.
We often think of Fascist propaganda in two dimensions, picturing posters and newsreels. But because the regime created powerful incentives for private businesses to support state dictates, propaganda included architecture, fashion, and even children’s toys.
Strong Man politics are on the rise in many nations, and slogans like “Italians first” have a new, global resonance.
Historians often point to Benito Mussolini’s regime as the first Fascism, an archetype for far-right regimes to come. In October 2022, Giorgia Meloni was elected Prime Minister of Italy. Her party, Fratelli d’Italia, will lead the most conservative coalition to hold power since the Blackshirts marched on Rome.
Today, old themes repeat in new ways. Calls to increase white birthrates and promote “traditional” families parallel demands to restrict gay rights and immigration across the Mediterranean passage.